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Thanks for looking us up — we’re glad you did.
While we’re building the Parallaxis website, you can learn more about what we do or get in touch to start a conversation.
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While we’re building the Parallaxis website, we didn’t want to miss the opportunity to connect or to share a little about what we do.
There’s an increasing convergence between the brand world and the science world — and in health & wellness, that convergence matters. Consumers now expect that the products they choose are proven to work.
At Parallaxis, we bring together the often-misaligned pieces of the evidence generation puzzle — regulatory, legal, research, and commercial — under one roof. We help build brands with proven product efficacy to communicate clearly and credibly, so consumers feel confident choosing them for their health and wellbeing.
We help brands define their Proof Points — and re-imagine how evidence shows up across the marketing mix.
Ultimately, we support your journey toward customer trust and commercial success.
The Founders
Paul Dunesky and
Andrew Charles
Co-Founders, Parallaxis
We’ve each spent the last 20 years working across global pharmaceutical environments, where evidence is the currency — and where it clearly separates performance from non-performance, success from failure.
We started Parallaxis after seeing too many ambitious health & wellness brands with genuinely strong products held back by a lack of clarity in how to navigate shifting consumer expectations, evidence generation, and the regulatory frameworks they operate within.
Parallaxis exists to help brands cut through complexity and communicate their Proof Points with confidence.
We’re glad we did.
Who We Work With
- Health & wellness brand owners and business ready to "science up"
- Brands looking to use evidence to drive customer and commercial impact
- Private equity teams assessing the commercial value of evidence
- Animal health and companion-animal brands
- Teams navigating regulation, evidence, and compliance complexity
What We Believe
- Trust is earned through proof, not promises
- Strong claims are built — not invented
- Regulation and creativity can (and should) work together
Get in Touch
If you’d like to connect, we’d love to hear from you — let’s put the puzzle together.
